Book A Free Ad Audit
Page 04 — Performance Creative

Pretty content is
not enough.

We make creative for paid ads, not just content for the feed.

A good ad has a job. Stop the scroll. Make the problem obvious. Make the product or service easy to understand. Give the buyer a reason to care. Push the next step.

If your content gets likes but your ads do not sell, the creative is probably built for approval, not action.

Fix My Creative
01 / Why Us

We come from 30 years of
making things people notice.

The team behind The Surge has worked across video, photography, branding, websites, print, TV and paid media.

That matters because ad creative is not just a Canva graphic with a headline slapped on top.

  • 01It is art direction.
  • 02It is sales thinking.
  • 03It is editing.
  • 04It is timing.
  • 05It is proof.
  • 06It is clarity.
  • 07It is knowing what to remove.
02 / Creative Types

Creative we produce
and test.

Six formats we lean on. The right mix depends on the audience, the offer and where you sit in the market.

/ Format A

Founder-led ads

Direct-to-camera ads from owners who can explain the offer better than any stock image ever will.

/ Format B

UGC-style ads

Natural, product-led and problem-led content that feels native to the platform.

/ Format C

Product demos

Show the product in use, the result, the proof and the reason to act.

/ Format D

Testimonial ads

Turn client and customer language into proof-led ad creative.

/ Format E

Static ads

Fast, sharp graphics for hooks, claims, offers, objections and retargeting.

/ Format F

Comparison ads

Show the old way, the new way, your way and why it matters.

/ The Work

Our videos convert:

03 / Testing

We do not marry
the first idea.

One ad is not a campaign. We build creative around different angles so the ad account can tell us what people actually care about.

Pain Desire Proof Founder story Product demo Before & after Objections Offer Comparison Review Local trust Urgency
04A — Ecommerce

For ecommerce brands

We create product ads that explain the product quickly, show the benefit clearly, and give people a reason to buy now.

  • 01Problem and product demo
  • 02Review-led product ad
  • 03Founder story
  • 04Offer-led static
  • 05Comparison ad
  • 06Unboxing or usage video
  • 07Retargeting ad for abandoned buyers
04B — Lead Gen

For lead gen businesses

We create ads that make the right person raise their hand.

  • 01Pain-led founder video
  • 02Free audit ad
  • 03Quote request ad
  • 04Case study ad
  • 05Trust-led local ad
  • 06Before and after service ad
  • 07Retargeting ad for warm visitors
/ Static Ads

Static ad angles that work harder.

05 / Final

Your ads need better
ammunition.

Better media buying cannot save boring creative forever. Let us show you what your next batch of ads should be.

Book A Creative Audit
Questions

Creative questions
answered straight.

What types of video ads do you produce?

Short-form video ads for Meta (Facebook and Instagram), YouTube pre-roll, TikTok-style ads for paid social and product-led content for ecommerce. We also produce founder-led ads, UGC-style content, hook-first videos and direct-response scripts. The format follows the objective, not the other way around.

Do you do creative testing?

Yes. Creative testing is built into how we work. We do not just produce one set of ads and hope. We test hooks, formats, offers and visual styles in a structured way so you know which creative is actually performing, and why. Then we scale what wins.

Can you improve our existing ads rather than start from scratch?

Absolutely. Sometimes the fix is a new hook on an existing concept. Sometimes the offer needs changing. Sometimes the landing page is the problem, not the creative. We start with an audit so we know where the leak actually is before we start producing anything.

Do you need to film footage or can you work with what we have?

Both. We can work with your existing brand assets, product photography and footage. We can also produce from scratch through Creative 3 Media, who have full video production capability. We will tell you which approach makes more sense for your situation and budget.

Are you a video ads agency in Belfast?

Yes. Surge Agency is based in Belfast, Northern Ireland, backed by Creative 3 Media — a Belfast-based creative agency with over 30 years of video production, advertising and digital experience. We work with brands across the UK and Ireland.

Also see: Ecommerce Ads · Lead Generation · Client Proof