Page 02 — Ecommerce

Ecommerce Ads for brands tired of guessing.

We help ecommerce owners fix weak creative, poor offers, flat campaigns and leaking product pages.

You do not need another person fiddling with interests and placements while the creative stays average.

You need ads that make people stop. You need product pages that back up the promise. You need offers that make sense. You need fresh creative before your audience gets bored.

Book A Free Ecommerce Ad Audit

01 / Pain Points

This is probably what is
happening right now.

Read these and tell us none of them apply. We will be impressed.

Most brands do not have a traffic problem. They have a buying problem. The ads are being seen, the clicks are coming in, but the message is not strong enough to make people care, trust, and buy. So ROAS drops, the same creative gets flogged to death, and the answer becomes more discounts, more audience testing, and more money pushed into ads that are already running out of steam.

Surge fixes the parts that actually move the sale. We help you sharpen the hook, explain the product properly, build ads that create buyers, improve the product page, and bring lost customers back through retargeting and email. Not prettier content for the sake of it. Creative built to sell.

Your ROAS drops when the same ads get tired.

Your best product is not being explained properly.

Your ads look like nice content but do not create buyers.

You are testing audiences instead of testing stronger hooks.

Your product page is not doing enough selling.

You have no clear creative testing plan.

You are relying too much on discounting.

Your email and retargeting are not picking up the lost buyers.

02 / What We Build

What we build for
ecommerce brands.

A full sales-shaped stack of creative, campaigns, pages and follow-up — not just account access and Slack chat.

/ Channel

Meta Ads

Campaigns for cold traffic, warm audiences, retargeting, catalogue sales and offer-led product pushes.

/ Channel

Google Ads

Search, Shopping and Performance Max planning for products with buying intent.

/ Creative

Product Video Ads

Short videos that show the product, the problem, the use case, the result and the reason to buy.

/ Creative

Static Ads

Bold ad graphics for testing hooks, angles, objections, reviews, comparisons and offers.

/ Page

Landing Page Direction

Clear guidance on what the product page or campaign landing page needs to say before traffic hits it.

/ Funnel

Email & Retargeting Angles

Ideas for abandoned cart, product education, review-led reminders and second-chance offers.

03 / The Offer

Your product is
not the offer.

A product sitting on a page is not enough.

We work across the whole path — from the reason to act, to the moment they buy.

01The offer is the reason someone buys now.
02The creative is how they notice it.
03The landing page is how they believe it.
04The checkout is where they prove they mean it.

/ The Work

Our videos convert:

04 / Creative Angles

Creative angles
we test.

One ad is not a campaign. We build a spread so the platform can tell us what people care about.

/ A — Pain

Problem-first ads

Show the frustration before the product.

/ B — Story

Founder-led ads

Put the owner or brand story into the sale.

/ C — Proof

Review-led ads

Turn customer language into trust-building creative.

/ D — Versus

Comparison ads

Show why your product is better than the lazy alternative.

/ E — Show

Demo ads

Show the product doing the thing it claims to do.

/ F — Reason

Offer ads

Make the reason to act painfully clear.

This works best if

You are already selling online.
You have a real product with margin.
You can fulfil orders properly.
You are willing to test offers and creative.
You are spending at least £2k per month on ads.
You want truth, not flattery.

This is not for you if

You want magic from a tiny budget.
You think one viral ad will fix a weak product.
You want a yes-person, not a partner.
You only care about cheap clicks.
You will not change creative even when it is failing.
You hate honest feedback.

05 / Next Step

Book the audit.
We will be honest.

We will look at your store, your ads, your offer and your funnel. Then we will tell you the truth about what is leaking.

Book A Free Ecommerce Ad Audit

Questions

Ecommerce ads
questions answered.

What ecommerce platforms do you work with?

Mostly Shopify, WooCommerce and direct-to-consumer brands. Platform matters less than whether you have a real product, a working checkout and a budget to test with. If you are spending £2k+ per month on ads and results are weak, we should talk.

Do you run Meta Ads or Google Ads for ecommerce?

Both. Meta Ads (Facebook and Instagram) and Google Shopping and Search are the two core channels for most ecommerce brands. We build, manage and test across both, often running them together to cover both discovery and intent.

What if my ROAS is already decent?

Decent is not the goal. If you are at 2x and you could be at 4x with better creative and a sharper landing page, that is money being left behind every single day. We often find the biggest wins in campaigns that are "working" but not anywhere near their ceiling.

How quickly will I see results?

Creative tests typically show signal within two to four weeks. Full campaign optimisation takes longer — expect 60 to 90 days to have reliable data and a tested set of creatives. We do not promise overnight results, but we will tell you exactly what we are seeing as we see it.

Are you based in Belfast?

Yes. Surge Agency is based in Belfast, Northern Ireland, backed by Creative 3 Media. We work with ecommerce brands across the UK and Ireland, mostly remotely. Location is never a barrier.

Also see: Lead Generation · Performance Creative · Client Proof