Page 03 — Lead Generation

Lead gen that does not just fill a spreadsheet with strangers.

We help service businesses generate better enquiries, booked calls, quote requests and sales conversations.

Bad lead generation is easy. Run a vague ad. Send people to a weak form. Collect cheap leads. Call them too late. Complain that the leads are rubbish.

Good lead generation needs a sharper offer, better qualification, faster follow-up and ads that speak to a real pain.

Book A Free Lead Gen Audit

01 / Audience

Built for businesses
that need enquiries.

If a single good client is worth thousands, the cost of a weak funnel is much higher than the cost of fixing it.

/ 01

Local service businesses

Trades, home services, clinics, consultants, suppliers and specialist service providers.

/ 02

B2B companies

Businesses selling to other businesses through calls, demos, quotes or discovery sessions.

/ 03

High-ticket services

Companies where one good client can be worth thousands, not pennies.

02 / Diagnosis

Why your leads
are weak.

Most "lead problems" are funnel problems wearing a costume. Here is what is usually going on.

The ad promises too little.

The form asks the wrong questions.

The landing page does not build enough trust.

The offer is too vague.

The follow-up is too slow.

The lead has no idea what happens next.

Sales and marketing are not talking to each other.

You are counting leads instead of counting good conversations.

/ The Work

Our videos convert:

03 / The Lead Path

The lead path
we care about.

Five moments. Get all five right and you get sales conversations, not strangers in a spreadsheet.

STEP 01

The Hook

We write ads around the pain your buyer already feels. Not a clever line. A real friction your audience names out loud.

STEP 02

The Offer

We shape the reason to enquire, book, request a quote or start a conversation. Specific, valuable, and easy to say yes to.

STEP 03

The Form Or Landing Page

We make the next step simple, clear and qualified — so the right people get through and the wrong people opt themselves out.

STEP 04

The Follow-Up

We map what happens after the lead comes in so the opportunity is not wasted in an inbox or a chase that arrives three days late.

STEP 05

The Feedback Loop

We use sales feedback to improve the ads and stop chasing junk leads. The team closing should be steering the team buying media.

04 / Offers

Offers we can
build around.

The right offer depends on how your audience buys. We use whichever entry point makes "yes" easiest for the right person.

Free audit Quote request Callback request Consultation booking Workshop signup Demo request Downloadable guide WhatsApp enquiry Email follow-up Retargeting offer

05 / Truth

Cheap leads are
usually expensive.

A cheap lead that never answers the phone is not a win.

We would rather get fewer better enquiries than flood your inbox with people who clicked because the form was easy and the offer meant nothing.

The job is not to make the lead column look busy. The job is to create sales conversations.

Book A Free Lead Gen Audit

The vanity column

Lots of cheap leads.
Big numbers in the dashboard.
Sales team ignores half of them.
No-one knows which channel actually closed.

The sales column

Fewer leads, more conversations.
Right person, right problem, right time.
Sales feedback shapes the next round of ads.
You know exactly what to spend more on.

Questions

Lead gen
questions answered.

What types of businesses do you run lead gen for?

Service businesses of all types — trades, finance, legal, health, B2B, recruitment, property and more. If someone needs to call, book or enquire before they buy, that is a lead gen model. We work with businesses that need those conversations to be more frequent and better quality.

Which channels do you use for lead generation?

Meta Ads (Facebook and Instagram) for discovery and retargeting, Google Search for high-intent buyers, and LinkedIn when the audience is B2B. The right channel depends on your buyer, your price point and your sales process. We will tell you honestly which one makes most sense to lead with.

Can you fix our landing pages as part of lead gen?

Yes. The landing page is often the single biggest leak in a lead gen funnel. A great ad sending traffic to a weak page is just an expensive way to get ignored. We review and improve landing pages as part of our process, not as an afterthought.

What is a realistic cost per lead?

It varies enormously by industry, geography, offer and channel. Rather than throw a number at you that may be meaningless for your sector, we look at your current cost per lead in the audit and tell you what we think is achievable and why.

Are you a Belfast lead generation agency?

Yes. Surge Agency is based in Belfast, Northern Ireland. We work with service businesses across Belfast, Northern Ireland, Ireland and the wider UK. Most work is delivered remotely, so location is never a problem.

Also see: Ecommerce Ads · Performance Creative · Client Proof